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Category Archives: //concepts


Shaw Toolkit

This project was a new challenge for us: creating a toolkit of pre-made, easily customizable scene animations and transitions so the Shaw marketing team can take them and create new spots quickly and effectively. On top of that, the animations and transitions we created had to be applied in 5 different colours to reflect each […]

Corbis Brand Animation and Reels

These are some of the concepts we worked through in creating a brand in motion for Corbis stock photography. The brand is about creative integrity, confidence, authenticity and quality.

The idea behind the final animation is looking through the lens, waiting for that perfect, fleeting moment that makes a great photograph.

The animation is primarily being used […]

Youth Juice as YJ - Branding Concepts

We worked on a lot of different concepts - both for the logo and bottle label - in rebranding the health drink Youth Juice as YJ to a young, professional audience.

Some of the key words: healthy, fresh, berry, vibrant, youthful, modern, refined, upscale

New Concepts: TV Land Canada

Here are some initial concepts we’ve been working on for TV Land Canada.

New Work: Minnesota Zoo - Initial Concepts

Some initial concepts for a couple of upcoming spots for the Minnesota Zoo we’re working on.