These are some of the concepts we worked through in creating a brand in motion for Corbis stock photography. The brand is about creative integrity, confidence, authenticity and quality.
The idea behind the final animation is looking through the lens, waiting for that perfect, fleeting moment that makes a great photograph.
The animation is primarily being used to brand Corbis promo videos, including the reels we did to showcase their premium stock photo collections, including Crush and Encyclopedia:
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