This project was a new challenge for us: creating a toolkit of pre-made, easily customizable scene animations and transitions so the Shaw marketing team can take them and create new spots quickly and effectively. On top of that, the animations and transitions we created had to be applied in 5 different colours to reflect each Shaw division. Keeping it all organized was a feat in and of itself. These are some of the concepts:

Here are a couple of sample videos showcasing the final toolkit: